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About the Webinar

Around 5.8 million websites globally have now made a successful transition to using Google’s latest analytics tool, Google Analytics 4 (GA4). Designed and crafted to enable users generate better insights, Google Analytics 4 might well be the answer to leveraging first-party data better.

With the introduction of the serverless data warehouse ‘BigQuery’, data analysts and scientists can now build, operationalize, and deploy ML algorithms much quicker and with greater ease. Adopting GA4, therefore, can not only make lives easier for analysts and ML engineers, but it can also help digital marketers experiment while keeping a close tab on various aspects of consumer behavior.

Join this webinar, hosted by Altudo, where our Google-certified experts will not only help you know about your preparedness for GA4, but also help you get accustomed to its advantages for higher business returns.

Here's what we have covered in the webinar:

  • Analyzing how well is your GA4 preparation
  • GA4 data analysis to drive business value
  • Next Step – Big Query Integration
  • Big Query - Advantages

 

Key Takeaways from the webinar

  • Configurations of GA4 that can make data analysis valuable for optimizing CX or processes
  • Easy data warehousing with Big Query
  • Understanding the advantages of Big Query
GA4 data analysis for optimizing CX

Our Presenters

Vibhor Kapil, Vice President- Analytics

Vibhor Kapil

Vice President- Analytics

Seasoned digital analytics evangelist, speaker, consultant and advisor, Vibhor is a veteran when it comes to implementing and activating analytics across web and customer areas. His expertise spans across Travel & Hospitality, energy, manufacturing, CPG, financial institutions etc. with regards to helping customers realize business value and optimize their customer experience through data.

About Altudo

We are a customer experience agency focused on delivering business value through 1:1 personalized, seamless experiences across all channels. Our services span CX strategy, websites, mobile apps, ecommerce, customer service, and data programs, serving industries like CPG, Retail, Legal, Manufacturing, Tech, Finance, and Travel.
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